Unlimited growth
Flexible pricing

  • Viral forms & widgets

  • 500 contacts

  • Gamified leaderboard

  • Import/export contacts

  • API access

Save $120

billed annually

  • 10+ features on free plan and:

  • 5,000 contacts

  • 15,000 emails a month

  • Unlimited viral waitlists

  • Advanced form settings

  • Double Opt-in & captcha

Most popular
Save $240

billed annually

  • All Starter features with:

  • 10,000 contacts

  • 50,000 emails a month

  • Webhooks

  • Email analytics (14 days)

  • User scoring (3 rules)


Included add-ons:

  • ZooTools Spam Protection Valued at $120/mo

  • ZooTools Email Validation Valued at $60/mo

  • Business
    Save $600

    billed annually

    • All Growth features with:

    • 50,000 contacts

    • 250,000 emails a month

    • Hide ZooTools branding

    • Email analytics (60 days)

    • Teams (5 members)


    • User scoring (10 rules)


    • Priority support

    All add-ons in Growth


    Have custom requirements? Contact us to give your organization exactly the control, and support you need.

    • Unlimited contacts

    • Unlimited emails

    • Unlimited transactional emails

    • Full emails analytics history

    • SSO and teams collaboration

    • Enterprise-level support

    Frequently Asked Questions

    Have a question not in here? Contact us, we are 24/7 for you!

    Is ZooTools free?

    ZooTools's core features are free to use. You can enjoy additional features by upgrading to paid plans.

    Can I cancel at any time?

    Yes, you can cancel your plan anytime. You'll still have access to the paid features until the end of your current billing cycle. Then you'll be moved back to the free plan.

    Can I upgrade for a single month?

    Yes, you can upgrade with a monthly plan. While the billing is recurring, you can cancel at any time.

    I'm already using a different email marketing or form tool, can I easily switch to ZooTools?

    Absolutely! We've dedicated support teams that will help you out on your migration. Both importing your current subscribers into ZooTools as well as setting up your forms and automations.

    Can I choose the starter Plan now and upgrade to the Growth Plan at a later date?

    Yes! You can even upgrade halfway through your billing cycle and only pay the difference!

    What happens if I buy a plan and exceed the users limit?

    Nothing happens! Unlike other companies, ZooTools will keep storing any new users you add to your list so you don't miss anyone. You will be prompted to upgrade your account to unlock all the users.

    What is a contact?

    A user is anyone who has signed up for your list or you have imported. Typically, one email is one user. For the Web3 companies, one wallet address is one user.

    Are there any limits on the number of users I can have in ZooTools?

    No, ZooTools is built for scalability, from small startups to enterprise. ZooTools manages 5,000,000+ users for its clients and has proven to scale and manage high spikes of new users when any of your marketing campaigns go viral.

    What is ZooTools used for?

    ZooTools is the easiest way to collect leads and build your audience organically. Collect leads with Viral Forms, create email marketing campaigns, send NFTs, or learn about your users with analytics.

    How does ZooTools help with bot prevention and fraud?

    ZooTools has pioneered ZooTools Shield, an industry-leading anti-fraud system for marketers. We block at scale hundreds of thousands of bots, looking up for disposable emails, and bad activity patterns. On top, we have double opt-in and captchas to protect your forms. It's by far easiest and most powerful real-time anti-fraud system for referrals.

    How often do you update the product and invest in R&D?

    We invest more than 70% of ZooTools budget into Research & development. Every week we launch new features and improvements to the platform. You can follow the weekly updates on Twitter: @ZooToolsHQ

    Do you offer training and support to get started?

    Yes. You can check our YouTube channel and Twitter @ZooToolsHQ account. We are preparing our Growth academy (you can signup for the waitlist here). If you have some requests for content or want to write content for us, reach out: support@zootools.co

    I'm an early-stage startup, do you offer any discount?

    Yes, we offer a 10% discount for early-stage startups in exchange for product feedback, an option to write a testimonial, and some social promo.

    The ZooTools team is built by entrepreneurs for entrepreneurs and we want to support every single ONE of you to grow organically. We know how hard is to build a business from scratch, and we want to invest in you.

    Have more questions... What is the fastest way to reach you in case I need help?

    You can contact us through support@zootools.co. We respond asap, typically in less than 24 hours.


    Happy users


    Leads generated


    Campaigns created
    Testimonial for ZooTools

    We doubled our users from 6,000 to 12,000+ (100% growth) in just 48 hours after migrating to ZooTools. It's insane! 🤯

    The viral rewards to boost and engage our users built a whole organic machine and saved us a marketing budget. We love ZooTools!

    Orb wagmi avatar

    Nilesh. ORB co-founder

    Grow your product organically today!

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    ZooTools is the SAAS Growth platform with email and referral marketing for small and medium sized businesses to grow organically.

    © 2021-2024 ZooTools